About us
Simplifying payments for businesses in the UAE and beyond
PaySelect is the region’s first independent platform designed to help merchants compare, select, and integrate payment solutions with clarity and confidence.















Why we exist
The payments landscape is fragmented and often opaque. Merchants are left to navigate confusing pricing models, inconsistent onboarding processes, and a lack of transparency when choosing between payment gateways, POS systems, or cross-border solutions.
At PaySelect, we believe every business — from startups to enterprises — deserves unbiased guidance and better access to modern financial infrastructure.
At PaySelect, we believe every business — from startups to enterprises — deserves unbiased guidance and better access to modern financial infrastructure.
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Find the best gateways, POS, or cross-border options
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Enterprise solutions
Explore expert consulting for large-scale solutions

Designed for merchants, built with industry experts
Whether you’re launching an e-commerce site, running a busy restaurant, or managing payment operations at a large organization — PaySelect is designed for you. With deep regional insight and partnerships across the fintech ecosystem, our platform adapts to your scale and complexity.
A regional hub for payments intelligence
Our vision is to expand across the Middle East, Africa, and South Asia — giving merchants everywhere access to smarter payments decision-making. We aim to partner with the best technology providers, acquirers, and fintech consultants to support this mission.


When I started PaySelect, I set out to solve a problem I had seen time and again: merchants struggling to navigate the complex world of payment providers. With years of experience in the payments industry across Europe and the Middle East, I knew how difficult it can be to find the right partner—one that offers fair pricing, smooth onboarding, and real support.
PaySelect was born out of a belief that payments should be simple, transparent, and tailored to each business. Whether you're a small shop just getting started or an established merchant scaling across markets, our goal is to empower you with the information and tools to choose the best solution—without the confusion. This platform reflects everything I value: clarity, efficiency, and putting merchants first.
Sissel Nielsen, Founder, PaySelect
Empowering businesses to achieve greater growth
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